Boring 2 Brilliant's logo, a purple metallic foil balloon in the shape of the number 2.

Boring

Brilliant

Many think B2B marketing is boring.

It’s not true. It can be truly brilliant.

Sometimes, it just needs a helping hand…

What I can help with

Content marketing

Showcase your expertise, establish thought leaders and support your customers with a content marketing strategy that’s true to your brand.

Internal comms

Keep all your colleagues on board and informed with a joined-up internal comms strategy that works in parallel to your external comms.

Social and PR

Earn your share of voice with creative, targeted outreach, from press releases to online editorials and Instagram reels,

SEO

Identify faults and opportunities, then fix or take advantage of them with a top-notch strategy and fully GEO and SEO optimised content.

My testimonials

“I would recommend Cath to anyone who needs a talented and adaptable writer and strategic thinker.”

Emma Crofts,
The Marketing Pod

“Cath is simply great to work with. Can't recommend her enough.”

James Dodkins,
Molson Group

“Cath has been instrumental in pushing my marketing efforts forward. After only a short time into execution, I am seeing results.”

Phil Sanger, Grey Wolf IP

“Cath is your go-to person for all things SEO-friendly copywriting, web copy and content manager related.”

Justine Ragany, Daclour Maclaren

“I can say with confidence that she's one of the most reliable and skilled editors I've ever worked with.”

Tom Simpkins, Croud

Dalcour MacLaren logo with initials 'DM' inside a circle on a dark background

Brilliant clients

Molson Group logo with blue design elements on a black background.
Hitachi logo with the slogan 'Inspire the Next' underneath on a white background.
Awesome Earthmovers logo with large stylised letters 'A' and 'E' in yellow and white on a black background.
Aggregate Industries logo, featuring a stylised blue triangular symbol and green text.
Driven PR logo with bold, navy-blue text on a white background.
OcuPlan logo with circular graphic and the text 'OcuPlan Official Partner'.
Essentra Components logo with the letter E in a red and purple square and the company name in black and gray text.
Logo of Grey Wolf IP featuring a stylised howling grey wolf head in black and white with a blue circle background and the company name in black and blue text.
GOREWEAR logo on a black background.
Logo of Iron Mountain with stylised blue mountains and black text.

Let’s chat!

Cath Lyon sitting at her desk with a pen held under her nose like a moustache.